BPC

Birzeit Pharmaceutical Company has been making medicines since 1973. Hundreds of products, across therapeutic areas that have nothing to do with one another, sold into a health ministry, a network of pharmacies, a profession of physicians, and export markets abroad. All of that had to live on one website.

The difficulty is not volume, it is that each of those readers wants something incompatible with the others. A procurement officer at a ministry wants to know what a manufacturer is certified to produce and whether it can supply at scale. A pharmacist wants to find one product, quickly, usually while someone is standing at the counter. A physician wants the therapeutic detail. A patient wants to know whether the box in their hand is the thing they were prescribed. Build for any one of them and the site fails the other three.

And a manufacturer of that size is always hiring. A company careers page is usually an afterthought bolted to the footer, which is a strange way to treat the one page read by the people you most want to reach.

A full website organised around finding a product, by whichever route you already think in. The same catalogue is reachable by therapeutic area for someone working from a condition, by brand name for someone working from a box or a prescription, and by whether a product is available over the counter for someone who simply wants to know if they need to see a doctor first. One set of products, several ways in, so nobody has to learn the manufacturer's filing system to use the site.

The company's history is treated as an argument, not an anecdote. In pharmaceutical manufacturing, decades of continuous production and the certifications that go with them are the credential — they are what a ministry is assessing before it buys. So the site leads with what the company makes and how long it has been making it, rather than burying it in an About page nobody opens.

Careers were built as a real section, not a mailto in the footer — which is why the person who spoke for the project was in HR rather than marketing. For a manufacturer competing for scientists and technicians in a small market, the careers page is a recruitment channel, and it was treated as one.

The whole of it is built to be read on a phone, because a pharmacist checking a product is not sitting at a desk, and to be usable with a keyboard and a screen reader — which for a company selling into public health systems is a procurement requirement as much as a courtesy.